May the Fourth Be with You
Image credit: By Ігор Пєтков [<a href="http://creativecommons.org/publicdomain/zero/1.0/deed.en">CC0</a>], <a href="https://commons.wikimedia.org/wiki/File:May_the_4th_be_with_you_(Star_Wars_Day).gif">from Wikimedia Commons</a>

The Disney-owned Star Wars franchise, which has generated about 43 billion dollars in revenue as I write this—and will soon be releasing new blockbuster films every week if the current pace continues—is apparently in need of more free publicity. As luck would have it, the Jedi knights, ancient protectors of the galaxy, apparently also either had lisps or were fond of shockingly bad puns. And thus we celebrate all things Star Wars today, solely because it’s fun to say “May the fourth be with you.” I have a bad feeling about this.